Hi, I’m Giulia
I’m an international marketing strategist and the founder of SpaghettiAirways.
Welcome onboard!
I’m an Italian expat living in Dubai, a self-proclaimed pragmatist, an advocate of honest motherhood and a weekend traveler. After building an amazing career in Corporate, one day I decided to make the jump into my entrepreneurial adventure to help small businesses to think big.
Curious to know why I made this Jump? I did some IGTV videos about it, here.
I’m an ex Marketing Manager and I’m proud to be able to say that my expertise have been built on a solid foundation. I’ve worked in senior level marketing positions for multinationals for over 13 years, managing some of the world’s biggest brands – like San Pellegrino water, Kit Kat, Peroni Nastro Azzurro, to name just a few – leading their marketing and communication strategy across Italy and Middle East.
In 2017, as a side project and born from a passion for travel, I decided to create the instagram blog @spaghettiairways which – in less than a year – grew into a successful brand that collaborated consistently with best-in-class airlines and hotels around the world.
In creating @spaghettiairways, I learned a lot!
I actually learned, from an entrepreneurial perspective, everything I needed to know to build my own brand online. It has been a journey of learning-by-doing, testing and succeeding!
And that’s when other entrepreneurs started to approach me to do the same for their brands and for themselves. And so SpaghettiAirways started to evolve, from being a blog to becoming much more.
It was January 2020, when I decided to leave my golden Corporate career to make ‘the JUMP’
…embarking on my own consultancy adventure, with the purpose of using my wealth of marketing and social media expertise to create meaningful, game-changing brand strategies for small businesses and entrepreneurs.
Today, every entrepreneur knows that it is crucial to cultivate a solid presence online in order to attract new clients. However, many struggle in the HOW – how to successfully approach strategy, marketing and communication when it comes to launching or developing their business or their personal brand. And so, here I am!
I have been there! I understand how it feels and I know - from doing it myself and for many other brands – exactly how to develop the right strategy that will lead to rewarding results.
I’m here to pull your brand value from the behind the scenes to the main stage.
And I will give you all the tools that you need to feel completely at ease and confident to share your expertise or your products in front of your audience.
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“I’m so sick to hear winning formulas on Instagram that they are never successful”
My mission today is to help entrepreneurs to THINK BIG!
Now, this sounds like a great marketing promise … and it is!
But please, don’t just trust my words alone, have a look at what my clients say about me.
Kind Words
“Giulia had a total immersive approach regarding my profile and my profession. She deeply studied my case, my references, my goals and my interests. It felt like talking with a mirror that could explain in a clear way the way to go. I felt fully understood and she game all the instruments, at many levels, to set up a new direction”
Valentina, Author | Cook | Researcher
Follow my journey on Instagram
