From Website Designers to #1 Best-Selling Author to empower women confidence.
How a Personal Branding Strategy can make a multi-passionate entrepreneur stronger
Emilia Ohrtmann is a multi-passionate entrepreneur, blogger and podcast co-host. After launching many successful businesses throughout the years in different industry like tech, fashion and marketing, Emilia’s passion today is to support women to become confident and to be their true selves. She wrote a book about this called “It’s your life” and she become #1 Best seller in her country
“As a multi-passionate entrepreneur I usually have 100 ideas in mind and I’d love to bring them all to life. Sometimes it works but sometimes it doesn’t. I was running my website design business, my podcast, my blog and I was planning to launch my first book. As it was so different from my previous business as a website designer I was looking for some help to get some outside perspective and ideas. I was at a stage of transitioning and adding on to my business and personal brand and
I needed a strategic roadmap to guide my next steps, an action plan in place for the future to be able to manage all my multiple businesses”.
“I interviewed Giulia for our Mums in Biz Podcast and I had a very good feeling that Giulia will understand what I was trying to achieve and where I was going. As she is also a mother, entrepreneur and expat living in Dubai she did not only understand my own challenges but is also my target audience which made her the perfect fit.”
When I first met Emilia I was absolutely impressed by the amount of talents, businesses and experiences she owns. Emilia is the epitome of the multipotentialite entrepreneur, website builder, podcast host, fashion designer, communication expert, blogger, and about to launch her first book with the mission to empower women confidence. My challenge here was crystal clear. Considering the caliber of her personality and her talents, I had to create a shift from focusing the narrative on her businesses to her as a person and as a brand.
“ I am so happy I decided to hire Giulia. She did exactly what I was looking for in a very professional and fast way”.
“Giulia was able to bring all the different projects I was working on, creating a communication narrative around me as a person. This allowed me to focus and prioritize my efforts and investment. Sometimes, when you are and multi-passionate entrepreneur and you are in the middle of everything it is hard to see the whole picture, so it was great to have her expert view to clear things up in my path. Giulia gave me the confidence to follow my vision through an actionable strategy.”
Designing Emilia’s strategy was exciting and challenging at the same level. When I work with personal branding, authenticity comes first. Deep diving on Emilia’s essence and personality I looked for those communication keys that could make Emilia credible, inspiring and solid in every stage she will walk into. As very often happens with personal branding, the answer for the right marketing approach is already inside the client, my job is to deeply study your essence and bring out what’s make you stand out.
“The first test field of my new personal branding was the launch of my first book. Coming from the world of website designers, I had five months to re-introduce myself to the UAE market as a book author to empower women confidence. I spent those lead up months working hard on my personal branding following Giulia’s strategic plan, creating the right network and shaping a niche in my new segments through radio interviews, private events and other PR initiatives.
“I launched my first ever book “It’s Your Life” to empower women confidence to shape the life they want and I become #1 Best selling author in my region in the same day. The happiness was real as my dream come true!”.
“I love working with Giulia, I love her honest and expert approach and actually I’ve hired her again as I want to have her by my side while launching my new fashion business”.
