MAKING THE DIFFERENCE IN A SATURATED MARKET (everyone is a coach today!)
How the right marketing positioning can bring you to your dream client
Federica - Career Coach
After an outstanding career as senior marketing manager for the biggest bank group in Italy, Federica has become a certified NLP and Life Coach. Combining her unique background and expertise Federica practice Career coaching with Executives and Entrepreneurs to guide them to achieve specific goals in their professional and personal life.
“I was at a stage where I wanted to make people understand what I do and what my value is. I became an integrative coach almost 6 years ago and I’ve always struggled to position myself as nobody really knows what an integrative coach does. My business partner left the country, so it was time for me to re-launch myself, as a solopreneur, leveraging my experience and background, aligning them with my essence, my purpose and my value.
I am used to work with people and I immediately spotted Giulia’s talent while attending one of her workshops. I decided to hire her to reposition my business, to build my personal brand, and to establish my marketing and communication strategy going forward”.
Federica came to me as a coach, but the thing is… Everyone is a coach today! So the challenge was about identifying her points of differentiation and to build a strong personal branding around them. I started deep diving into Federica’s story and I quickly realized that she was missing out on some big opportunities and her potential was not fully seized. And this is exactly where I started to build a fantastic narrative around her essence. Federica has the background of a Manager, the skills of a coach and the attitude of a trainer.
“During our collaboration Giulia understood exactly my purpose, my expertise and my value, and she was able to build a brand around it - a brand that I feel completely comfortable with and I look forward to sharing every day.
She changed my naming, she created a new commercial package to approach new clients and she told me how to approach my communication channels step by step including my website, my Instagram, my LinkedIn and my newsletter.
This collaboration was transformational for my business. What Giulia does is not just a marketing strategy! Giulia has the talent to really listen (a rare quality!); to fully understand my words and to pull my value from the behind the scenes to the main stage.”
“She was able to identify my expertise and ethos in such a clear way and she embodied this in my new positioning so now I know exactly why I’m on that stage, and I have clear how to share it”.
I have to say these words that Federica used are the best way to describe what I do. Talking about strategy around a person can sometimes be an unfamiliar concept to grasp, but Federica explains it perfectly, it’s about have clarity about your value and your essence and how you can communicate this effectively.
“After the first few months of implementing my new brand positioning, I gained my dream client and I’m now confident to take my business forward”.
“I’ve also decided to hire Giulia in the next few months to guide my repositioning journey as she is now a trusted point of reference for me.”
